Terra McBride has been logging in to many facets of digital media since its earliest days.As director of social media and digital public relations at Point Park  University, her interest became her career. Now, not only does online interaction provide her with a paycheck, but it has also given her a “creative outlet.” McBride runs a personal style blog entitled Stylish White Female (SWF). With a quirky, fun writing style that rivals her fierce sense of style in fashion, she has gain ed not only loyal readers, but also sponsorships and recognition for her blogging.McBride attributed the spark of her fascination with social media to occasional use of early Yahoo! chat rooms during college. What she admitted may have been seen as “geeky” or “weird” at the time, presented an interesting concept to her.”Late at night, introducing yourself to random people around the world—that was really the beginning of social media,” she said of chat rooms. She enjoyed the fact that she was “connecting with people electronically and being able to talk to them in a real-time sort of way.”When McBride was hired at Point Park in February 2009, there was no official presence for the university on websites like Facebook, Twitter or YouTube, so she was tasked with establishing one and collecting and providing accurate content.A typical day in her platform heels is spent in front of a computer interacting with people online and searching for content to promote Point Park, but during her lunch break, she creates some online content of her own. Each day, McBride uses her lunch hour to set up her camera and tripod to take photographs of her “daily duds” to be used in that night’s blog post, trying at all costs to avoid awkward glances from passersby.Around November 2009, McBride came across a blog entitled, “What I Wore,” which chronicles the daily occurences and inspirations in a woman’s life through the clothes she chooses to wear. McBride spent the entire holiday reading her back posts and eventually “spider-webbing” out to other blogs.Unable to find any personal style posters from the Pittsburgh area, McBride took it upon herself.Her blog, SWF, is a spin on the headings of classified ads in a newspaper, but instead of seeking single men, McBride seeks “inspiration” from her wardrobe.  A personal style blog is unique in that the writer shares not only photographs of her outfits, but also what is going on in her life that influenced her outfit choice.”All throughout the day I’m thinking about my post. Why I chose to wear what I’m wearing, how the weather has affected me or what’s going on…that’s affecting the way I think,” McBride said.”When I sit down, I just start typing… I write as I think,” McBride said. She feels that this type of “authentic” writing is part of the reason why people enjoy reading blogs, because “writing from the heart” is different from a magazine, for example, that has been “edited 50 times.”Terra’s husband, C.J. McBride, may consider himself an “outsider” to the fashion world as far as the latest trends go, but he believes that “personal style” is worth noting as a definitive characteristic.”What readers see on SWF is very transparent… Terra’s personality is directly broadcasted with no filter and no attempt to be something that she’s not,” he said via email. “From the styling, to the photography, to the content …Terra’s blog is 100 percent her.”Brenna Jones, senior admissions counselor in Point Park’s Office of Admissions, met McBride at a university Christmas party when she was asked to be in a SWF post. Jones observed that McBride’s demeanor is “full of life and very warm-hearted,” which tends to come across in both her tone of writing and in her photographs.When it came to her sense of style, McBride has always been adventurous. “I remember being in the ninth grade and wearing suspenders and thinking it was the coolest thing and not one other person in my school wore suspenders … or saddle shoes. It just wasn’t done.”After college, she started working in retail and began to better understand fashion concepts like “the way that a cut can make a woman look good or bad” and the fact that “fit is of utmost importance.””It doesn’t matter how expensive your clothes are. If they don’t fit you correctly, they’re going to look like garbage,” McBride said. “You can look fantastic in ‘thrifted’ clothes from Goodwill and Marshalls and TJ Maxx without spending 300 or 400 dollars.” This is a point that she has personally proven time and time again.Visit McBride’s blog at stylishwhitefemale.tumblr.com