Students can make pop singer JoJo a Pioneer for a day
September 20, 2016
Singer songwriter JoJo, who is known for songs “Too Little Too Late” and “Leave (Get Out),” has the opportunity to tour a campus, attend a class, perform an acoustic set and provide a Q&A session for students of the campus.
That campus could be Point Park University.
Throughout September, Atlantic Recording Group, part of Warner Music Group family of labels, is sponsoring a contest to bring singer songwriter JoJo to a college campus. The nationwide “Freshmen for a Day” contest will give JoJo the opportunity to interact with the students of the winning college.
Ericka Thomas, a junior sports, arts and entertainment management (SAEM) major at Point Park and college marketing representative for Warner Music, said JoJo is on the rise again and attempting to make a comeback.
“They, I guess, picked JoJo because she already does have a fan base, even though it might be from our middle school years,” Thomas said. “So I think they picked an artist that needs more awareness.”
Thomas believes that winning a contest like this one would be an excellent opportunity for the university, especially the SAEM students.
“If Point Park wins, I think that it would be great for the SAEM program to have a touring artist who has been through it all, signed a major label and everything, to come and speak in one of our classes,” Thomas said.
Thomas also said that the SAEM program is based around creating live entertainment events, but is unable to frequently make them happen.
“It kills me because we have a program that is based on creating concerts and stuff, but it’s the pricing.” Thomas said. “We don’t have a facility, so then we have to rent and it just gets too pricey to bring in our own artists.”
“The SAEM program could possibly do a whole project dedicated to something like this,” said Samantha Thomas, a freshmen animation major, “And the students who want to get into producing and music could learn a lot just by talking to her.”
Other students, like Susan King, a junior double major in both dance and pre-med, agree that the chance to bring JoJo to Point Park’s campus would be a great experience.
“A lot of other schools have on-campus concerts,” King said. “Being a college in downtown Pittsburgh, Point Park doesn’t have the space, so we never get the same chance as all other schools.”
Global security and intelligence graduate student Nicole Merrick had a similar response to King in the sense that Point Park does not get the same opportunities to host live music events.
“Point Park University is growing and becoming more modern everyday,” Merrick said. “It’s important that we keep up with what other schools are doing.”
The “Freshmen for a Day” contest began on Sept. 9 and will run until Sept. 30. The winning school will be announced shortly after.
Students can vote by visiting listen.wmg.com and following the Hits 101 playlist on Spotify. Students can choose “Point Park University.” Multiple entries are permitted, as there is no limit.