In 2012, Joe Godley was on the Conservatory of Performing Arts (COPA) floor of Lawrence Hall when he was asked for a copy of his résumé and headshot, both of which he had on him at the time. He didn’t immediately realize he would soon be a new face for the corner of real and world.

“When I gave him my résumé and headshot, he asked if I wanted to be in a Point Park commercial, and I said yeah,” said Godley, who graduated in 2014 with a degree in acting.

Television advertisements for Point Park are developed by Enrollment Marketing and feature real Point Park students and alumni, such as Godley.

The Office of Enrollment Marketing is in charge of developing advertisements for the university. According to Vice President of Enrollment Marketing Mark Meighen, his office develops ideas, messages and scripts for advertisements and normally works with an outside production company on the creation of the ads, while students are often drafted through recommendations by Student Life or Academic Affairs, according to an email interview.

Godley was hired through COPA and said he enjoyed the production process.

“It was about 15 minutes long, and I just stood in one spot, which they were like over impressed with,” Godley said about shooting the commercial.

A few other COPA students were also hired during this period.

“I remember when I was asked to do it, I was so excited,” said Melessie Clark, a 2015 graduate with a major in musical theatre.

Meighen said that ads for Point Park are created with distinct messages for a target audience and are partnered with Paskill, Stapleton and Lord (PS&L) Advertising for production and placement of the ads.

George “Fritz” Kiersch, Assistant Vice President of Academic Affairs, said in a phone interview that his office will be casting for upcoming development within the next few weeks.

The ads from 2012 mainly feature the students posing in one place around the city. Although simple, they each said it was a fun experience.

“It was a fairly easy process, I just threw my book bag on my back and smiled,” said Trumaine Verret-Fleming, 2014 Point Park graduate with a degree in theater arts acting, said about shooting the commercial.

Verret-Fleming, Clark and Godley each said they were paid $100 for their work in the commercial. At the time, they all said they didn’t have much commercial experience, but now Clark and Godley said they still have their parts in their reels and portfolios.

Some of the actors also said that looking back on the commercial is now humorous. Clark’s took place on the overlook at Mount Washington.

“They asked me to turn around and smile and I had to do it in slow motion, so it was the most awkward slow turn around ever, and I did it like 20 or 30 times,” Clark said.

Godley’s took place in the Cultural District and was shot around 8 or 9 p.m.

“It’s funny to look back on now because I’m just standing there with that smirk on my face,” Godley said.

Each of the actors have since moved on to professional careers. Verret-Fleming has worked for Royal Caribbean and Pittsburgh wedding band The Elite Showband. Godley and Clark have both moved to New York City to pursue different acting projects.

“I would definitely do it again, it was really easy, and I got paid for it,” Godley said. “Can’t argue with that.”