Point Park University's Student-Run Newspaper

Point Park Globe

Point Park University's Student-Run Newspaper

Point Park Globe

Point Park University's Student-Run Newspaper

Point Park Globe

ModCloth Fashion Club piques students’ interest

A powder blue banner detailed with curvy script sits at the top of the web page, just above rows of creatively-named clothing. Dresses that look like they came out of a 1950s fashion magazine and book-themed sweaters fill Modcloth.com’s artistic online store.ModCloth, a vintage-inspired clothing and home décor website, made its way to Point Park University through the new Fashion Club.The club was co-founded by seniors Myrandah Staub, a sport, arts and entertainment management major, and Richelle Szypulski, a multimedia and mass communication major.Staub and Szypulski are currently Brand Ambassadors for ModCloth, and decided it would be a great opportunity for members of the club to get a closer look at a legitimate fashion company. “I was already planning on making a fashion club,” Staub said. “And then I saw this position online and thought it would be good for the club.” Susan Gregg Koger and Eric Koger founded ModCloth. The high school sweethearts started their business in Susan’s college dorm room. The two graduated from Carnegie Mellon University, and remember their roots.“Pitt and IUP are also doing similar clubs,” Staub said, “as well as a couple schools in California.”ModCloth’s website says that the business was “built on a foundation of love for vintage and retro clothing.” The website sells predominantly vintage-inspired clothing, accessories and décor retail, but has a section of the online store in which they “sell at least one item a day” of legitimate vintage clothing. Clothing on ModCloth can be sold anywhere from $15 to $600, depending on the item and designer.According to its website, ModCloth features more than 700 independent designers, and “[wants] to fundamentally change and democratize the fashion industry by creating a vibrant, social marketplace that empowers indie designers, suppliers and our community.”Some students interested in the fashion industry are excited to have a club like this come to Point Park.“Myrandah approached me last spring and asked me if I’d been interested in joining, and I jumped at the chance because we’ve never really had anything like this before,” said Audrey Prisk, a member of the club.When Staub and Szypulski got the position at ModCloth, they told their supervisor about their plans for a fashion club. “[ModCloth] gave us directions on how to start the club and promote it online,” Staub said.The club can be found on a wide array of online platforms. Staub is working on social media for ModCloth, and will be using different websites to help promote both ModCloth and the club.  Beyond just having a Facebook group, the club can also be contacted through its email, [email protected], as well as on Twitter and Instagram as @PointParkStyle.ModCloth itself can also be found on an array of social media websites, like Tumblr, Flickr, Instagram, Pinterest, Twitter and even YouTube.“As of right now [ModCloth has not] done any events with us, but we want them to come in.” Michele Tabaka, the club’s treasurer, said. “We’re hoping to have an event with a ModCloth representative to come in to ‘style’ us.”While the club has not yet held any events directly with ModCloth, the members did get to meet style blogger Terra McBride, who is also the club’s adviser. McBride’s fashion blog can be found at stylishwhitefemale.tumblr.com.Students can expect to hear more from the club in the coming semester, with a do-it-yourself event, a spring break trip to New York and an on-campus fashion show. They will also be launching a blog at trendysomethings.tumblr.com.

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