Point Park University's Student-Run Newspaper

Point Park Globe

Point Park University's Student-Run Newspaper

Point Park Globe

Point Park University's Student-Run Newspaper

Point Park Globe

No-knead to fret, company offers baking classes

 

Kaitlyn Castelli, a senior mass communication major, supports the idea of a bakery holding classes for customers willing to learn. 

Elias Kurlfink, a senior cinema major, believes a bakery would lose business if they offered classes on baking their products. 

Shannon Donovan, a freshman acting major, thinks people would take advantage of the classes by learning how to make their products and using them for their own businesses. 

The classes will be held at the Enrico Bread Company, which is located in the Strip District on 2022 Penn Ave. According to its website www. enricobiscott.com, the bakery is offering classes to curious individuals that “want to make bread like Enrico” and enjoy a “delightful meal” by using their classical brick oven. People can enroll for classes online, or by contacting their business number. 

Castelli cooks her own bread along with her own meals. Being an individual that enjoys cooking her own food, she believes classes should be provided to people, and that having baking skills can definitely make a difference. She also believes Enrico Bread Company classes would help business and not destroy it. 

“A lot of things are simple to bake, but some things are not, and the fact that they’re going to teach people, or get them involved in the process, I think it’s really a creative way to self-advertise,” Castelli said. “It might detract from business, but at the same time, baking is a skill that people must have. One of the ways in which it would encourage business is that it’s a new thing.” 

Kurlfink believes that Enrico’s concept of providing classes would definitely cause a decrease in business, and also defeats the purpose of being in business. He said he would not take that route of providing classes for business reasons if he owned a bakery. 

“They would lose business before gaining any,” Kurlfink said. 

Donovan believes Enrico Bread Company’s classes can be a big blow to its business, especially with the fact that individuals will take its famous recipes that keeps it in business. According to Donovan, the classes should not teach their complete recipes to its students. 

“You [have] to leave something out in order…to keep them coming back,” Donovan said. “They would have to keep their top selling items secret. It would probably not be a huge crowd coming to these classes, but the people who do go would probably not come back.” 

On the Enrico Break Company webpage, there is a list of upcoming classes, events and other workshops for people who are interested in learning dinner planning ideas and bread recipes. 

On Feb. 22, there will be a bread class at 10 a.m. at the business location, which is currently full. The next one will be held on March 4 at 7 p.m., and students will be taught how to prepare bread for Easter. 

“It’s not going to be for everybody. Not everybody is going to want to make their own food, but some people will,” Castelli said. 

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