After 40 years of filling the bellies of students at Slippery Rock and Clarion University, the newest Bob’s Sub shop on Smithfield Street aims to cater to the college kids Downtown. “This was the perfect little niche for us, that we could get the Point Park and Art Institute students to fall in love,” P.J. Fleck, the restaurant’s owner and operator, said last Wednesday.While the occasional businessperson over lunch might be nice, one look at the inside of the restaurant at 215 Smithfield Street betrays the shop owners’ true target audience.The subtly black and yellow interior of the restaurant boasts a collection of vintage photographs of both Point Park University and Art Institute students. The radio is playing modern indie music and the large flat screen TV in the corner is set to ESPN-U.The restaurant’s tagline “a college town favorite” is reflected in their student friendly prices.“We try to keep our prices low. Because I know what it was like. I’m not too much removed myself and knowing that college kids aren’t always flush with the money,” Fleck said.The subs come in three sizes—the freshman, junior and senior—and range from around $4 to $8. Bob’s Subs also offers salads and milkshakes made with Hershey’s ice cream as part of their menu, at around $6 and $3 respectively.After ordering a sandwich at the front counter, patrons are given an ordinary playing card to identify their order. The sandwich is brought out to the customer by hand.According to Fleck, what makes Bob’s subs special are the homemade Cellone’s rolls that they buy right here in Pittsburgh, quality meats and cheeses and what he calls “Bob’s secret mayo.”“You just have to try it once,” said Fleck while cautioning the importance of not trying the same sandwich every time. So far, the Spicy Italian and the Steak and Cheese are Pittsburgh’s favorite subs, said Fleck.The 23-year-old’s own personal fascination with Bob’s Sub started when he was a college student at Slippery Rock. He shared his gusto for the restaurant with his father who had eaten the same subs when he went to Clarion years before.“We both had the subs and we both loved them. From there it was just a matter of time,” said Fleck about his decision to be involved with Bob’s Sub shop.Along with his high school friend, Jimmy Nagle, Fleck made an agreement with the owner of the Clarion store to open their own Bob’s Sub chain. Using the reputation of the store and the same basic menu as when “Big Bob” Woolston opened his first shop, the friends opened up a store on Philadelphia Street by Indiana University of Pennsylvania. When they decided to open a store in Pittsburgh, Fleck, who has been working at the sub shop for two years, came down to control the new location.For Fleck, the Pittsburgh reaction has been well worth it.“It’s been amazing. We couldn’t have asked for a better start,” Fleck said, but added, “so far we haven’t been getting as many students in here as we would like to.”Fleck hopes to remedy this by handing out promotional coupons on both campuses soon.Freshman criminal justice major Brett Urso was pleased to have another place to eat close to campus. Urso, who started working at the sub shop last week, said he liked the way that the shop catered itself to Point Park students specifically. “We don’t have many places just for us,” Urso said.Three friends from the nearby Art Institute, Shane Gazzo, Sean Proakis and Stephen Catapano, hang out at the sub shop every Monday when they have class together.Gazzo echoed Urso’s statement, that there is not much Downtown geared toward college students.  While AI has its own cafe, the three junior graphic arts majors agreed that it gets old. “We don’t really have anything. There’s nothing that really focuses on us,” Gazzo said.The shop has its stamp of approval. The friends agreed that they enjoyed the atmosphere, friendly and fast service, location, and prices.“Any good thing you could generally say about an establishment, this is it,” Proakis said.The only complaint?Catapano said, “I just wish this place was here earlier.”