Seven students will be heading to New York City for the work they did on an advertising campaign for Wal-Mart.The Advertising Federation/ Public Relations Student Society of America club (AdFed/PRSSA) will be competing against other clubs in their region in the American Advertising Federation’s National Student Advertising Competition on April 26. The winners of regional competition are given the opportunity to compete in the national competition in Phoenix, Arizona.According to American Advertising Federation’s (AAF) website, the 2013 National Student Advertising Competition (NSAC) is being sponsored by Glidden Paint as sold by Walmart. The competing schools are required to create a theoretical advertising campaign that the companies may even choose to implement. The students involved were Amanda Carto, the account executive, Robert Wilhoit, the assistant account executive, Christina Provident, the research director, Jordan Williams, the art director, Jenna Joswick, the creative director, Margaret Gillooly, the public relations director, and Michele Tabaka, the social media director.“We divided it [the work] up about equally and all worked together on putting the book together,” said Tabaka, a senior advertising and public relations major, on Sunday.According to Bob O’Gara, a professor of public relations & advertising and the AdFed/PRSSA’s club advisor, the project requires the involved students to do in-depth research of both the company and its market.The students had to compile a booklet explaining a creative ad campaign that included the strengths and weaknesses of Glidden and Walmart, an analysis of the company’s target markets, a budget and media timeline, and the creation of print, broadcast, online, and social media marketing.   The classmates submitted the booklet and are currently working on a Prezi PowerPoint, writing a script, and identifying who will present what information, according to Tabaka.The students who put together the campaign are called TBA Creative. According to the project brochure, “TBA is short for To Be Announced,” and was chosen as the team’s title “because the agency is pioneering the future of advertising, public relations, marketing, and communications.”“It was a very, very tough and creative challenge,” O’Gara explained on Wednesday. “And I think the folks that worked on the campaign did a first class job.”Tabaka noted that the group was excited to have a project of such magnitude to put on their resumes, which is a key goal of the AdFed/PRSSA club as well. O’Gara said the club was formed several decades ago with the purpose of giving students an opportunity to network with the professional advertising community.“Believe it or not,” said O’Gara, “We’ve had this club since even before my time.”As explained on the Point Park website, the AdFed/PRSSA club is made up of “pre-professional student chapters of the nationally recognized professional organizations, the American Advertising Federation and Public Relations Society of America.”Shaquela Myrick, the club’s current president and a senior advertising and public relations major, explained that because the advertising and public relations majors are available as dual enrollments, it seemed logical to combine the two groups.The club is job-oriented and focuses on preparing students for the professional world.“We ride off of Point Park’s branding of real world experience,” said Myrick on Thursday, “So we try to make connections to different offices and agencies in the community.”