Turner Broadcasting execs to talk social media

Written By Madison Kelkis

The Center of Sports Media and Marketing is bringing in two guest speakers from TBS and TNT on Thursday Sept. 21 to discuss social media at Turner Broadcasting.

Jeff Gregor and Dan Cho will present “The Future State of Television and Marketing” at 1 p.m. in the JVH Auditorium.

The two speakers coming to Point Park are specifically involved with the properties TBS and TNT. Jeff Gregor is the company’s chief catalyst officer and chief marketing officer, while Dan Cho is Turner’s VP of audience development and monetization and mainly focuses on running social media marketing teams.

“Students will get a chance to see a job in their major that they might not know exists,” Dani McSweeney, event coordinator, said. “Turner is a very large company, so it is always exciting to bring in guests who represent such a successful company.”

McSweeney said that the speakers know consumers watch shows in several ways, and companies need to evolve to accommodate that.

“Gregor and Cho are going to be focusing on how Turner, especially TBS and TNT, use social media and other new trends to reach their consumers,” McSweeney said.

Established in 1970, Turner merged with Time Warner in 1996. Some of its other major assets include Cartoon Network, Adult Swim and Boomerang.

Having been a part of a successful company, the team plans to share their tips with Point Park students.

Gregor and Cho have been working for Turner for several years. Cho has worked for the company for five years working several jobs. Before coming to Turner, he worked for clients like Verizon Wireless, L’Oréal and Coca-Cola.

Gregor has been working for Turner for 16 years.

Gregor’s responsibilities include cultivating innovation, driving key strategic initiatives and operational efficiencies and providing support to executives across Turner in their interactions with the marketing team.

He has created campaigns for big companies like NASCAR, the NFL, the NBA, the NHL and the MLB, working for teams like the Philadelphia Phillies and Cleveland Indians.

This and all Sports Media and Marketing events are open to everyone on campus.

“This event could be interesting for all students, because we are the demographic in which they are really aiming to reach with their initiatives,” McSweeney said. “Hearing from speakers is always beneficial regardless of your major or focus of study.”

Freshmen graphic design student Emily Vandermey said she is looking forward to the event.

“This presentation definitely sounds interesting,” Vandermey said. “ In the graphic design, I will be helping with advertising for big companies. I need to make sure I can get my designs out to consumers in this new world of media outlets.”

Sports, arts and entertainment major Bryana Appley is also looking forward to the event.

“If I’m being honest, I’m not really into sports,” Appley said. “These men are directly connected with media though, and that is what I would like to be involvwed in.”

Appley plans to use the presentation to help her in the future.

“Hopefully, I’ll be able to establish some connections,” Appley said. “It’s never too early to start trying.”

Students do not need to sign up to attend.