The advertising campaign behind Point Park’s Halloween dance won a national award last week in Buffalo, NY.

Members of the Campus Activity Board (CAB) recently traveled to the National Association for Campus Activities (NACA) Mid-Atlantic Conference. During the trip, the organization was presented with an award for “Most Outstanding Campaign” for the graphic design work on the Halloween dance advertisements.

“They wanted it to be Hocus Pocus, so the first thing I thought of was the hair, and that’s what we went with,” Ava Ball, CAB graphic designer and senior multimedia major said.

Alongside Ball, senior animation and visual effects major Meaghan Welch and junior sports, arts and entertainment management major, Alexa Neely created an ad inspired by the movie Hocus Pocus using a cartoon silhouette design.

“It didn’t feel like something that would win, but it’s awesome that we did,” Neely said.

The organization relies on a team of students to handle the design of CAB related advertising. The group is led by two graphic design coordinators: senior graphic design major, Arianna Khalil, and junior advertising major, Emilee Fails.

The winning piece was brainstormed and designed by both Ball Neely in two weeks.

“We didn’t have much time at all,” Ball said. “It was two weeks, but really felt like it was just one week.”

During the conference weekend, CAB members attended a series of workshops which provided them the opportunity network and pick up ideas for campus related entertainment.

“A lot of the programs we attended inspired new marketing and event ideas, so I’m excited to try them out,” Fails said.

Updated 1 November 2017: A previous version of this article omitted the contribution of Meaghan Welch to the team. Welch served as a head designer for the Hocus Pocus project.